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Read MoreLego Sets by Theme - Promotional
The Promotional LEGO theme offers a unique opportunity for fans to engage with their favorite brands, events, and franchises through specially designed sets and minifigures. These limited-edition creations often celebrate significant milestones, collaborations, or cultural phenomena, making them highly sought after by collectors and enthusiasts alike. Each set is crafted with attention to detail, capturing the essence of the brand or event it represents, while also providing an enjoyable building experience for LEGO fans of all ages. From exclusive tie-ins with blockbuster movies to commemorative sets for special occasions, the Promotional theme showcases the versatility of LEGO as a medium for storytelling and creativity. These sets not only serve as a fun pastime but also as a way to connect with beloved characters and narratives in a tangible form. As a result, they often become cherished keepsakes, embodying the excitement and nostalgia associated with the brands they represent. Whether you're a dedicated collector or a casual builder, the Promotional LEGO theme invites you to explore a world where imagination meets iconic moments in pop culture.
Theme Details
Sets:
682
Minifigures:
170
Years:
1977 to present
Theme Pricing
Retail:
$0
Value:
$0
Growth:
$0
Annualised Growth:
0%
682 Sets
close
close
Set Number
40346
Theme/Sub Theme
Year
2019
Pieces
1336
Availability
Retired
RRP:
$179
Total Growth:
-10%
Value:
$161
Annual Growth:
-19%
close
close
Set Number
40505
Theme/Sub Theme
Year
2024
Pieces
1211
Availability
Retired
RRP:
$118
Total Growth:
10%
Value:
$130
Annual Growth:
13%
close
close
Set Number
40501
Theme/Sub Theme
Year
2020
Pieces
621
Availability
Retired
RRP:
$104
Total Growth:
37%
Value:
$142
Annual Growth:
88%
close
close
Set Number
40366
Theme/Sub Theme
Year
2019
Pieces
864
Availability
Retired
RRP:
$101
Total Growth:
41%
Value:
$142
Annual Growth:
8%
close
close
Set Number
40503
Theme/Sub Theme
Year
2022
Pieces
1068
Availability
Retired
RRP:
$99
Total Growth:
24%
Value:
$123
Annual Growth:
9%
close
close
Set Number
40504
Theme/Sub Theme
Year
2023
Pieces
1041
Availability
Retired
RRP:
$85
Total Growth:
101%
Value:
$171
Annual Growth:
46%
close
close
Set Number
10230
Theme/Sub Theme
Year
2012
Pieces
1356
Availability
Retired
RRP:
$80
Total Growth:
125%
Value:
$180
Annual Growth:
7%
close
close
Set Number
4000026
Theme/Sub Theme
Year
2018
Pieces
837
Availability
Retired
RRP:
$80
Total Growth:
46%
Value:
$117
Annual Growth:
6%
close
close
Set Number
40227
Theme/Sub Theme
Year
2016
Pieces
181
Availability
Retired
RRP:
$58
Total Growth:
0%
Value:
$58
Annual Growth:
0%
close
close
Set Number
40556
Theme/Sub Theme
Year
2022
Pieces
510
Availability
Retired
RRP:
$57
Total Growth:
-7%
Value:
$53
Annual Growth:
-5%
close
close
Set Number
40952
Theme/Sub Theme
Year
2026
Pieces
613
Availability
Available
RRP:
$55
3 Year (AR):
Sign Up
* AR - After Retirement
close
close
Set Number
40429
Theme/Sub Theme
Year
2020
Pieces
440
Availability
Retired
RRP:
$40
Total Growth:
-28%
Value:
$29
Annual Growth:
-18%
close
close
Set Number
40473
Theme/Sub Theme
Year
2021
Pieces
360
Availability
Retired
RRP:
$40
Total Growth:
118%
Value:
$87
Annual Growth:
19%
close
close
Set Number
40574
Theme/Sub Theme
Year
2022
Pieces
541
Availability
Retired
RRP:
$37
Total Growth:
35%
Value:
$50
Annual Growth:
23%
close
close
Set Number
66649
Theme/Sub Theme
Year
2020
Pieces
109
Availability
Retired
RRP:
$33
Total Growth:
27%
Value:
$42
Annual Growth:
6%
close
close
Set Number
66650
Theme/Sub Theme
Year
2020
Pieces
109
Availability
Retired
RRP:
$33
Total Growth:
6%
Value:
$35
Annual Growth:
2%
close
close
Set Number
66651
Theme/Sub Theme
Year
2020
Pieces
109
Availability
Retired
RRP:
$33
Total Growth:
27%
Value:
$42
Annual Growth:
6%
close
close
Set Number
40596
Theme/Sub Theme
Year
2023
Pieces
332
Availability
Retired
RRP:
$30
Total Growth:
10%
Value:
$33
Annual Growth:
4%
close
close
Set Number
40810
Theme/Sub Theme
Year
2025
Pieces
323
Availability
Available
RRP:
$30
3 Year (AR):
Sign Up
* AR - After Retirement
close
close
Set Number
40710
Theme/Sub Theme
Year
2024
Pieces
171
Availability
Retired
RRP:
$28
Total Growth:
25%
Value:
$35
Annual Growth:
11%
close
close
Set Number
40305
Theme/Sub Theme
Year
2018
Pieces
362
Availability
Retired
RRP:
$25
Total Growth:
48%
Value:
$37
Annual Growth:
9%
close
close
Set Number
40393
Theme/Sub Theme
Year
2020
Pieces
221
Availability
Retired
RRP:
$25
Total Growth:
-4%
Value:
$24
Annual Growth:
-3%
close
close
Set Number
40347
Theme/Sub Theme
Year
2019
Pieces
209
Availability
Retired
RRP:
$21
Total Growth:
29%
Value:
$27
Annual Growth:
17%
close
close
Set Number
40115
Theme/Sub Theme
Year
2014
Pieces
270
Availability
Retired
RRP:
$20
Total Growth:
80%
Value:
$36
Annual Growth:
6%
close
close
Set Number
40141
Theme/Sub Theme
Year
2015
Pieces
204
Availability
Retired
RRP:
$20
Total Growth:
55%
Value:
$31
Annual Growth:
4%
close
close
Set Number
40142
Theme/Sub Theme
Year
2015
Pieces
180
Availability
Retired
RRP:
$20
Total Growth:
55%
Value:
$31
Annual Growth:
4%
close
close
Set Number
40143
Theme/Sub Theme
Year
2015
Pieces
234
Availability
Retired
RRP:
$20
Total Growth:
30%
Value:
$26
Annual Growth:
3%
close
close
Set Number
40144
Theme/Sub Theme
Year
2015
Pieces
165
Availability
Retired
RRP:
$20
Total Growth:
60%
Value:
$32
Annual Growth:
5%
close
close
Set Number
40166
Theme/Sub Theme
Year
2016
Pieces
210
Availability
Retired
RRP:
$20
Total Growth:
35%
Value:
$27
Annual Growth:
4%
close
close
Set Number
40180
Theme/Sub Theme
Year
2014
Pieces
164
Availability
Retired
RRP:
$20
Total Growth:
20%
Value:
$24
Annual Growth:
2%
close
close
Set Number
40181
Theme/Sub Theme
Year
2014
Pieces
139
Availability
Retired
RRP:
$20
Total Growth:
60%
Value:
$32
Annual Growth:
4%
close
close
Set Number
40182
Theme/Sub Theme
Year
2014
Pieces
175
Availability
Retired
RRP:
$20
Total Growth:
45%
Value:
$29
Annual Growth:
3%
close
close
Set Number
40183
Theme/Sub Theme
Year
2014
Pieces
186
Availability
Retired
RRP:
$20
Total Growth:
35%
Value:
$27
Annual Growth:
3%
close
close
Set Number
40306
Theme/Sub Theme
Year
2018
Pieces
220
Availability
Retired
RRP:
$20
Total Growth:
0%
Value:
$20
Annual Growth:
-0%
close
close
Set Number
40358
Theme/Sub Theme
Year
2018
Pieces
146
Availability
Retired
RRP:
$20
Total Growth:
25%
Value:
$25
Annual Growth:
3%
close
close
Set Number
40370
Theme/Sub Theme
Year
2020
Pieces
188
Availability
Retired
RRP:
$20
Total Growth:
130%
Value:
$46
Annual Growth:
16%
close
close
Set Number
PAB4
Theme/Sub Theme
Year
2012
Pieces
61
Availability
Retired
RRP:
$18
Total Growth:
67%
Value:
$30
Annual Growth:
4%
close
close
Set Number
3300001
Theme/Sub Theme
Year
2011
Pieces
197
Availability
Retired
RRP:
$15
Total Growth:
347%
Value:
$67
Annual Growth:
11%
close
close
Set Number
5004076
Theme/Sub Theme
Year
2014
Pieces
30
Availability
Retired
RRP:
$15
Total Growth:
5,180%
Value:
$792
Annual Growth:
43%
close
close
Set Number
6385891
Theme/Sub Theme
Year
2021
Pieces
145
Availability
Retired
RRP:
$15
Total Growth:
1,433%
Value:
$230
Annual Growth:
98%
close
close
Set Number
40409
Theme/Sub Theme
Year
2020
Pieces
142
Availability
Retired
RRP:
$13
Total Growth:
85%
Value:
$24
Annual Growth:
12%
close
close
Set Number
5009378
Theme/Sub Theme
Year
2025
Pieces
119
Availability
Available
RRP:
$13
3 Year (AR):
Sign Up
* AR - After Retirement
close
close
Set Number
40256
Theme/Sub Theme
Promotional
/
N/A
Year
2017
Pieces
103
Availability
Retired
RRP:
$11
Total Growth:
18%
Value:
$13
Annual Growth:
3%
close
close
Set Number
3300000
Theme/Sub Theme
Year
2010
Pieces
133
Availability
Retired
RRP:
$10
Total Growth:
250%
Value:
$35
Annual Growth:
9%
close
close
Set Number
40228
Theme/Sub Theme
Year
2016
Pieces
133
Availability
Retired
RRP:
$10
Total Growth:
20%
Value:
$12
Annual Growth:
2%
close
close
Set Number
5004077
Theme/Sub Theme
Year
2015
Pieces
25
Availability
Retired
RRP:
$10
Total Growth:
2,630%
Value:
$273
Annual Growth:
39%
close
close
Set Number
PAB7
Theme/Sub Theme
Year
2012
Pieces
67
Availability
Retired
RRP:
$10
Total Growth:
180%
Value:
$28
Annual Growth:
9%
close
close
Set Number
40191
Theme/Sub Theme
Year
2014
Pieces
45
Availability
Retired
RRP:
$9
Total Growth:
0%
Value:
$9
Annual Growth:
1%
close
close
Set Number
40077
Theme/Sub Theme
Year
2013
Pieces
90
Availability
Retired
RRP:
$8
Total Growth:
12%
Value:
$9
Annual Growth:
0%
close
close
Set Number
40308
Theme/Sub Theme
Year
2017
Pieces
5
Availability
Retired
RRP:
$8
Total Growth:
100%
Value:
$16
Annual Growth:
10%
Showing
1
to
50
of 682 items
Please remember to support our community and buy your LEGO via our affiliate links wherever possible and please remember to accept cookies in your browser.
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If you enjoy our content and you are about to purchase your next LEGO® set, we'd appreciate if you'd help us by clicking through one of our affiliate links.
Shop now at Lego Shop now at Amazon Shop now at EbayPlease remember to support our community and buy your LEGO via our affiliate links wherever possible and please remember to accept cookies in your browser.
Theme Details
Sets:
682
Minifigures:
170
Years:
1977 to present
Theme Pricing
Retail:
$0
Value:
$0
Growth:
$0
Annualised Growth:
0%
Best Performing Sets (Total Growth) in this Theme
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4 months ago
Why buying LEGO Minas Tirith at launch may have been smarter than waiting for discounts, thanks to the exclusive Grond GWP and launch extras....
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Best LEGO Sets Retiring in 2026: Top 10 Investment Picks
2 days ago
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LEGO NINJAGO SMART Play 2027: Investment Outlook
1 week ago
LEGO NINJAGO SMART Play is rumoured for 2027. Could new technology affect the theme's 14% historic growth and future investment potential?...
Read More
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1 week ago
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3 months ago
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6 months ago
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If you enjoy our content and you are about to purchase your next LEGO® set, we'd appreciate if you'd help us by clicking through one of our affiliate links.
Shop now at Lego Shop now at Amazon Shop now at EbayPlease remember to support our community and buy your LEGO via our affiliate links wherever possible and please remember to accept cookies in your browser.