Sophie Turner
Sophie is a freelance writer and pop culture researcher with a lifelong love of film and fandom. She became an AFOL after building her first LEGO Ideas set and realising how perfectly LEGO captures iconic moments. Her collection centres on Ideas, Disney, and pop culture collaborations, from classic movie scenes to nostalgic TV tie-ins. Sophie explores the emotional side of LEGO collecting, examining how memory, storytelling, and cultural relevance shape demand across generations.
Sophie's Articles
December 2023 Amazon LEGO discounts | Check out some great LEGO savings this December!
7 months ago
As the holiday season approaches, LEGO enthusiasts, rejoice! Amazon is currently hosting an array of fantastic LEGO discounts on sets, making it the go-to destination for savvy collectors and investors. In the run-up to Christmas, the e-commerce giant is offering substantial markdowns on a diverse range of sets...
Read More
Investing in LEGO 101 – The Investabrick Guide to LEGO Investment
7 months ago
Welcome to the Investabrick guide to LEGO Investment where we look at the key factors that affect investing in LEGO and provide you with LEGO investment advice....
Read More
New LEGO Promotions this December on Lego.com | Unveiling the Latest LEGO Marvels: Exciting New LEGO Sets Await
7 months ago
Tis the season for LEGO joy! Discover the perfect holiday gifts and ensure timely delivery for Christmas by taking advantage of the latest LEGO promotions on LEGO.com. As the holiday spirit fills the air, we explore the new LEGO sets that promise to elevate your LEGO collection....
Read More
LEGO Investing – An Investabrick Introductory Guide to Types of LEGO Investment!
7 months ago
In LEGO investment, as with almost every form of investment, there are multiple strategies that can be employed and it is very rare that a “one size fits all” approach to LEGO investing should be employed. So what are the choices of LEGOS investing available and how should you choose between them?...
Read More
Photography and LEGO enthusiasts worldwide get ready to build as the LEGO Group and Polaroid introduce the brand-new LEGO IDEAS: Polaroid OneStep SX-70 Camera!
7 months ago
Capture the essence of nostalgic photography with this unique LEGO camera creation that adds a touch of whimsy to every snapshot. In a collaborative venture, the LEGO Group and Polaroid have unveiled the eagerly anticipated LEGO IDEAS: Polaroid OneStep (21345) SX-70 Camera....
Read More
What Makes a LEGO Set a Good LEGO Investment?
7 months ago
Investing in LEGO has become increasingly popular due to several factors. First and foremost, LEGO sets appreciate in value over time, making them a tangible and enjoyable alternative investment....
Read More
The LEGO Group has named Andre' Doxey as the Head of Design
7 months ago
The LEGO Group has officially named Andre' Doxey as the Senior Vice President and Head of Design, reinforcing the company's dedication to driving innovation and elevating standards in its product offerings and play experiences....
Read More
80112 LEGO Chinese Traditional Festivals Auspicious Dragon | Unleash Prosperity with the LEGO Chinese New Year Auspicious Dragon Set!
7 months ago
In recent years, the LEGO Lunar New Year sets have gained immense popularity, offering a unique and festive twist to celebrate this vibrant occasion....
Read More
80113 LEGO Chinese Traditional Festival Family Reunion Celebration | Head to LEGO on New Years Day to snap up this Chinese Traditional Festivals cracker!
7 months ago
In recent times, LEGO Lunar New Year sets have gained immense popularity, offering a distinctive and festive take on this lively occasion....
Read More
10276 LEGO Icons Colosseum | Colosseum LEGO - Build History, Invest in Grandeur
7 months ago
Step into the world of iconic LEGO creations with the LEGO Icons theme, where brick enthusiasts can build and display legendary structures that have left a lasting mark on history and culture. Among these remarkable sets is the LEGO Colosseum, a stunning architectural marvel that captures the grandeur of the ancient Roman amphitheatre....
Read More