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Maximize Your LEGO Selling Profits | Platform Fees Compared (eBay, BrickLink, Amazon)

Published: 1 year ago

Last Updated: 7 months ago

Maximize Your LEGO Selling Profits | Platform Fees Compared (eBay, BrickLink, Amazon) Image

When selling LEGO sets online, understanding the costs associated with various platforms can help you maximize your LEGO profits while minimizing risks. Here's a breakdown integrating the current listing costs and fees from platforms like eBay, BrickLink, and Amazon which can be useful when thinking about return on your LEGO investment.

 

 

eBay

eBay is a popular choice due to its vast user base. The platform offers:

  • Insertion Fees: Free for up to 250 listings per month. Beyond that, a fee of $0.35 per listing applies.

  • Final Value Fees: Typically 13.25% of the selling price, plus a per order fee which ranges from $0.30 to $0.40 depending on the order's value.

  • Promotion Options: eBay also offers optional promotional tools that can increase the visibility of your listings for an additional fee.

 

 

BrickLink

BrickLink specialises in LEGO products and offers:

  • Sales Fee: A flat fee of 3% of the total sale price, which is significantly lower than eBay.

  • Payment Processing Fees: These are additional and depend on the payment method used, often involving PayPal.

  • Community and Specialisation: BrickLink offers a niche market which may result in faster sales for specific or rare LEGO sets due to its dedicated community of LEGO enthusiasts.

 

 

Amazon

Selling on Amazon can be advantageous for new and sealed sets:

  • Fees: Amazon's fees can be higher, including a referral fee which typically ranges around 15%, depending on the product category.

  • Fulfilment: Amazon offers fulfilment services which can be costly but beneficial for handling large volumes of orders.

 

General Tips to Avoid Scams

  • Secure Payment Methods: Always use secure platforms like PayPal or the native payment systems of eBay or Amazon to handle transactions.

  • Documentation: Keep detailed records of transactions, including communications with buyers and proof of the item's condition through photos and descriptions.

  • Shipping: Use tracked shipping methods to ensure you can confirm the item's delivery to the buyer, which can help in case of disputes.

When choosing where to sell, consider the type of LEGO set you have (new, used, rare, etc.), the fees you are willing to pay, and where you are likely to connect best with potential buyers. Platforms like eBay and Amazon offer a larger audience, while BrickLink provides a specialised marketplace that might result in quicker sales for specific items.

Understanding these platforms' fee structures and choosing the right one based on your inventory can significantly impact your success in selling LEGO sets online.

Please note that selling fees can change, information was correct at time of writing. 


Author: Amelia Hart

Amelia has a background in marketing and brand strategy, working with consumer products across Europe. She became an AFOL during lockdown after building a Botanical Collection set as a stress-reliever and discovering how therapeutic LEGO could be. That single build reignited a childhood passion and opened the door to collecting. Amelia’s favourites span LEGO Ideas, Architecture, and Creator Expert, particularly sets that blend realism with clever design. She enjoys exploring how LEGO intersects with lifestyle, décor, and long-term collectability.

See Amelia's Articles
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