LEGO Up-Scaled Santa 40820: Release, Price & Investor Guide
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Last Updated: 3 hours ago
LEGO is bringing festive cheer to shelves this autumn with the release of the LEGO Up-Scaled Santa Minifigure (40820), launching 1st October 2025 at an RRP of £46.99 / $54.99. With 761 pieces, this brick-built model turns the traditional LEGO minifigure into a larger-than-life holiday centerpiece — complete with Santa’s iconic red suit, white beard, and merry smile.
For investors, this sits in the “seasonal exclusive” category: limited production runs, usually only available direct from LEGO. While the up-scaled minifigure sub-theme is still new (and none have retired yet), exclusivity plus seasonal demand suggests long-term potential. That said, timing is everything!
Set Overview: Poseability, Display & Dimensions
The Up-Scaled Santa Minifigure is designed just like a classic LEGO minifigure — only much bigger. Standing at 27 cm (10.5 in.) high, the model captures all the details that make Santa instantly recognizable.
- Poseable design: Santa can be stood upright or sat down, with moveable arms adding to the display flexibility.
- Authentic LEGO minifigure style: Enlarged head, torso, and legs, retaining the blocky charm of standard minifigs.
- Festive detailing: Classic red suit with black belt, white beard and hat trim, and twinkling eyes.
The set includes a sturdy build that’s intended as a holiday display piece, whether placed on a mantelpiece, shelf, or dining table during the festive season.
Seasonal Collectibility: Why Holiday LEGO Sells
Seasonal LEGO sets have a strong following — from annual Winter Village builds to small holiday GWPs. While most sit at lower RRPs, the Up-Scaled Minifigure line adds a new collectible tier.
- Christmas-specific: Holiday sets tend to sell out fast in Q4, and buyers often scramble the following year when stock is unavailable.
- Exclusive status: Expected to be a LEGO exclusive, which means tighter supply and no third-party retail discounts.
- Comparable builds: Previous up-scaled figures (like the standard LEGO minifigure in blue overalls) have proven popular as quirky display items. None have retired yet, but investor interest is growing around the line.
At £46.99 / $54.99, this sits in the sweet spot for giftable LEGO® display models, making it appealing both for casual fans and seasonal collectors.
Investor Angle
Here’s where strategy matters:
- Buy at launch for Christmas enjoyment: This is a perfect gift or decoration for the 2025 holiday season.
- Don’t buy at launch as an investment (unless stacked with VIP 2x points or a GWP) — the money is better deployed closer to retirement.
- Watch for retirement: Seasonal exclusives often exit after a couple of years. Picking up stock near end-of-life avoids years of tied-up cash.
- Exit timing: The best opportunity is usually 1–2 Christmases after retirement, when collectors scramble to replace missing décor items and resale demand spikes.
The Up-Scaled Minifigure Sub-Theme
This Santa release follows other up-scaled minifigures LEGO has launched in recent years:
- 40649 Up-Scaled LEGO Minifigure (the original blue-overalls version).
- 40819 Up-Scaled Racing Driver Minifigure.
- 40504 LEGO House Exclusive: A Minifigure Tribute
Both were well received by collectors for their novelty factor, and Santa adds a seasonal twist that could boost resale demand after retirement. None of the up-scaled sets have retired yet, so there’s no price history to go on, but the exclusivity and niche appeal suggest solid long-term potential.
Final Thoughts
The LEGO Up-Scaled Santa Minifigure (40820) is a cheerful addition to LEGO’s seasonal lineup. For builders, it’s a fun and festive display piece that captures the magic of Christmas. For investors, while the track record of up-scaled minifigs isn’t yet established, its exclusive status and seasonal demand point to potential — provided you time your buy-in strategically.
For now: buy if you want Santa in your home this Christmas. As an investment, wait until retirement nears, then stash a few away for resale during future festive seasons.
