New LEGO Ideas Italian Market Van GWP – August 2025 Exclusive with LEGO Ideas Italian Riviera
Published: 1 month ago
Last Updated: 1 month ago
The latest in a long line of LEGO Ideas GWP is a must have LEGO Investment.
LEGO Gift With Purchase (GWP) sets are among the most coveted collectibles in the LEGO community. Whether you're a seasoned investor, a minifigure enthusiast, or a casual builder, GWPs often deliver unique models and nostalgic value you simply can't buy anywhere else. In recent years, standout GWPs like 40595 Tribute to Galileo Galilei, 40410 Charles Dickens Tribute, and 40580 Blacktron Cruiser have skyrocketed in aftermarket value, making them not just fun bonus builds — but smart investments too.
Now, LEGO has revealed its latest exclusive GWP: the 5009422 Italian Market Van, available only with purchases of the upcoming LEGO Ideas 21359 Italian Riviera set. Here’s everything you need to know.
A Classic Italian Van – Brick by Brick
The Italian Market Van is a charming 142-piece build that takes its design cues from the iconic Piaggio Ape — a three-wheeled utility vehicle that’s a staple on Italian streets. This adorable LEGO interpretation captures the quirky charm of the original, featuring openable doors, curved bodywork, and a vibrant Mediterranean colour scheme.
This is not just a display model either. The van comes with 1 minifigure — the driver, holding a coffee cup, ready for a day delivering market goods across cobbled Italian alleys. The interior is accessible, allowing the figure to sit inside, adding playability to the stylish build.
Packed With Accessories & Details
Despite its small size, this promotional set is filled with detail. You’ll find a toolbox, lemon tree, shovel, flowerpot, and broom, giving the van a bustling, lived-in feel that complements the full-size 21359 Italian Riviera set beautifully.
There’s even a box containing starfish and fish, giving the impression that the van is part of the morning seafood trade, or maybe making deliveries from the fishmonger down by the harbour. Small touches like these are exactly why LEGO GWPs have become so collectible — they're full of personality and storytelling potential.
- Piece Count: 142
- Minifigures: 1 (Driver with coffee cup)
- Recommended Age: 10+
- Dimensions:
- Height: 3 in. (8 cm)
- Width: 2 in. (6 cm)
- Length: 4 in. (10 cm)
Whether you’re displaying it alongside the Italian Riviera or simply collecting it as a unique LEGO vehicle, this van punches well above its weight class.
Availability & Promotion Details
The Italian Market Van is not available for purchase. It will be offered exclusively as a free GWP from August 7–13, 2025, or while supplies last, when you buy the new LEGO Ideas 21359 Italian Riviera set during its LEGO Insiders Early Access window.
This makes it a true limited-edition collectible, only available during a one-week promotion, and only through LEGO.com or official LEGO Stores.
Why the Italian Market Van Is a Must-Have for Collectors
LEGO collectors and investors know that limited GWPs can rapidly gain value after their promotional window closes. With no retail availability and a strong thematic link to a high-profile LEGO Ideas set, the Italian Market Van ticks all the boxes for long-term appeal.
Its unique design, cultural tie-in, and complementary value to 21359 Italian Riviera make it a perfect display companion and a smart investment. For collectors focused on exclusivity, detail, and potential aftermarket demand, this GWP is one to watch.
