LEGO Black Friday 2025 – Star Trek Launch and Major Investment Opportunities
Published: 10 months ago
Last Updated: 7 months ago
Black Friday 2025 isn't just another promotional weekend — it's the arrival of LEGO's most anticipated licensed set in years. The LEGO Icons Star Trek: U.S.S. Enterprise NCC-1701-D (10356) launches at midnight on November 28th with exclusive LEGO Insiders early access, bringing 3,600 pieces of Star Trek: The Next Generation brilliance to builders, collectors, AFOLs, and LEGO investors worldwide.
At $399.99 / £349.99, this flagship release combines everything that makes a LEGO set collectible: first-in-franchise status, premium build quality, a full bridge crew of nine minifigures, and an exclusive Type-15 Shuttlepod GWP for early buyers. For LEGO® investors who missed the Insiders Weekend chaos (where premium retiring sets like Lion Knights' Castle and Batman Gotham City sold out in hours), the Enterprise represents a fresh opportunity to secure a set with genuine long-term potential.
Beyond the Enterprise, Black Friday weekend brings double Insiders points across the site, three additional GWPs running through December 1st, and rumoured fresh discounts yet to be confirmed. Whether you're chasing the Enterprise, hunting remaining discounted stock from Insiders Weekend, or positioning for Cyber Monday surprises, this is a value-packed weekend for strategic buyers.
The Star Trek Enterprise – A Once-in-a-Generation Launch
After decades of fan requests, LEGO has finally partnered with Star Trek — and they've done it properly. Star Trek: U.S.S. Enterprise NCC-1701-D™ (10356) captures the iconic Galaxy-class starship from The Next Generation in 3,600 pieces of UCS-level craftsmanship. Measuring 60 cm (23.5 in.) long and 48 cm (18.5 in.) wide, this is a display piece designed for adult collectors, not a playset for children.
The build separates cleanly into three sections: the command saucer, secondary hull, and warp nacelles, all finished with the familiar blue-and-red warp glow. The display stand includes an angled support with a printed schematic plaque and Star Trek-branded minifigure display tile, transforming this from a construction model into a true centerpiece. Hidden Technic support, magnetic docking mechanisms for the detachable saucer, and an opening shuttlebay accessed via concealed hinge showcase LEGO's engineering at its finest.
The Crew: Nine LEGO minifigures bring the bridge crew to life: Captain Jean-Luc Picard, Commander Riker, Worf, Data, Dr Beverly Crusher, Geordi La Forge, Deanna Troi, Guinan, and Wesley Crusher. Accessories tie directly to iconic moments — Picard's teacup, Riker's trombone with stand, Worf's phaser, Data's cat Spot, and Geordi's engineering kit. This is a rare full-crew lineup, and the print quality matches LEGO's best collector sets. These minifigures alone will attract secondary-market attention once production ends.
For LEGO Investors: First-in-franchise sets carry inherent collectability. LEGO Star Wars has proven this over 25 years, averaging 11% annualised growth with first-edition UCS sets often doubling within three years. The Enterprise mirrors that formula exactly: premium RRP, franchise-defining model, LEGO.com exclusive, and a high-quality GWP tied to early access. We're expecting this to be a blockbuster.
40768 Type-15 Shuttlepod – The GWP That Matters
Every Enterprise purchase during the Insiders early access window (November 28-30) includes the exclusive Type-15 Shuttlepod (40768) while stocks last. This 261-piece companion build recreates the support craft Onizuka at minifigure scale, complete with opening wing doors, rear hatch, and an LCARS-style interior display showing stardate 45076.3 and a Romulan schematic. It includes a unique Ensign Ro Laren minifigure not available in the main set.
For LEGO investors, the Shuttlepod is more than a freebie — it's a short-term catalyst. History shows that LEGO's best-performing UCS-level GWPs (like Luke Skywalker's Lightsaber 40483 and Yoda's Lightsaber 6346098) routinely achieve aftermarket prices between $120 and $175 once unavailable. Collectors wanting the "complete Enterprise package" will pay a premium for sealed pairs, giving early buyers an immediate edge.
The 48-Hour Window: GWP allocations typically sell out within 48 hours of launch. If you're buying the Enterprise as an investment, do it within the first two days to guarantee the Shuttlepod. After that window closes, you're buying just the ship — and missing the collectability boost that comes from owning the launch pair.
Black Friday GWPs – Stack Your Value
Beyond the Enterprise-exclusive Shuttlepod, three additional GWPs run across the entire Black Friday period (November 28 - December 1):
40775 Mini Knight's Castle – Available on orders over $250 / £225. This 590-piece recreation of the 1984 classic 6073 Knight's Castle appeals to castle collectors and nostalgia-driven AFOLs. With substantial piece count and historical significance, this GWP has strong secondary-market potential post-promotion.
40776 Hot Chocolate Stand – Available on orders over $170 / £155. This seasonal GWP offers lower barrier to entry and holiday charm. Less likely to command premium aftermarket prices than the Knight's Castle, but accessible for smaller purchases.
5010018 Card Game Set – Available on orders over $70 / £60 when purchasing Speed Champions, Creator, DUPLO, Friends, or Fortnite sets. This brand-new GWP includes two decks of LEGO-themed playing cards and a sand timer. Theme-restricted and relatively niche, but the lowest qualifying threshold makes it easy to grab.
Depending on your spend, you can stack multiple GWPs in a single order. For example, the Enterprise at $399.99 qualifies for both the Shuttlepod and the Mini Knight's Castle if purchased during the Insiders window.
Double Points and Bonus Redemption
Standard double Insiders points apply across the site during Black Friday weekend, but two specific opportunities stand out:
Quadruple Points on Willy Wonka: The newly released 21360 Willy Wonka & the Chocolate Factory continues to offer 4× Insiders points through the Black Friday and Cyber Monday period. That's equivalent to 20% cashback in points. At $219.99 / £179.99 for a 1,624-piece Ideas set, this represents strong value even without the bonus points.
Points Exchange Boost: LEGO is offering an Insiders points multiplier for Black Friday: exchange 200 points for 1,000 points in the Rewards Centre. This represents a 5× return, making it one of the best point redemption opportunities LEGO has offered. It's unclear if these bonus points expire or if the offer is limited quantity, so check the Insiders Rewards Centre as close to midnight on November 28th as possible.
What's Left from Insiders Weekend?
Insiders Weekend (November 22-23) delivered the discounts we covered in our earlier articles: 20-30% off retiring sets including NINJAGO City Markets, Boutique Hotel, Jazz Club, Disney Castle, and more. Many premium sets sold out within hours — the Lion Knights' Castle and Batman Gotham City are gone and unlikely to return before retirement on December 31st.
However, several discounted sets remain available as of November 27th. Stock levels are dropping fast, so if you're targeting any of these, act quickly:
- NINJAGO City Markets (30% off)
- Boutique Hotel (20% off)
- Jazz Club (20% off)
- Coruscant Guard Gunship (30% off)
Rumours suggest additional discounts may drop during Black Friday weekend, though LEGO hasn't confirmed specifics. Check back with Investabrick on Thursday for any updates on surprise deals or stock changes.
Click HERE to read our previous articles
Cyber Monday – Keep Some Budget in Reserve
LEGO has confirmed fresh deals and offers will arrive on Cyber Monday (December 1st), though details remain under wraps. In previous years, Cyber Monday has brought one-day-only GWPs and surprise discounts on select sets.
However, if you're targeting the Enterprise, don't wait for Cyber Monday — the Shuttlepod GWP allocation will be long gone by then, and buying the Enterprise without that companion set significantly diminishes the investment case. Reserve Cyber Monday budget for other opportunities, not the flagship.
Buying Strategy – Engage Early
For LEGO investors and collectors targeting maximum value, here's the recommended approach:
Thursday 28th (Midnight):
- Buy the Enterprise within the first 48 hours to guarantee the Shuttlepod GWP
- Redeem Insiders points using the 5× multiplier (200 points → 1,000 points)
- Stack GWPs if budget allows (Enterprise + Mini Knight's Castle at $250+ spend)
Friday 29th - Sunday 1st:
- Monitor Investabrick for surprise Black Friday discounts not yet announced
- Check stock on remaining Insiders Weekend sets (NINJAGO, Jazz Club, Boutique Hotel)
- Consider Willy Wonka at 4× points if building up points balance
Monday 1st (Cyber Monday):
- Wait for confirmed Cyber Monday deals before making final purchases on other sets
- Check back with Investabrick for coverage of any surprise drops or limited GWPs
Final Thoughts
LEGO Black Friday 2025 delivers exactly what LEGO investors, collectors, and AFOLs want: a landmark franchise debut in the Enterprise, meaningful GWPs that add genuine value, and a weekend packed with stacking opportunities for strategic buyers.
The Enterprise represents more than a single set launch — it signals the beginning of a new LEGO Star Trek theme with enormous potential. The combination of cinematic license, full crew cast, and premium presentation makes it an instant cornerstone release. For Insiders, the reward is twofold: early access to LEGO's most talked-about release of the year, and a rare Shuttlepod companion that could rival past UCS GWPs for collectability.
If you missed the Insiders Weekend carnage, this is your chance to position for the next big thing. Buy early, secure the GWPs, and let the long-term hold do the work. When LEGO and Star Trek finally join forces, resistance really is futile.
Author: Stephen Montague
Steve is a qualified accountant with over 15 years’ experience as a trader and investor, complemented by more recent work in data analytics. He entered the world of LEGO as an AFOL through the investment lens, but soon became captivated by the creativity and engineering behind the bricks. Drawn to the precision of Technic and the architectural elegance of large-scale display sets, Steve blends financial insight with an analytical approach to LEGO trends. He thrives on uncovering patterns in performance across themes and generations.
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